Digital Marketing Management and Strategy Course
Length
3 days
Price
$1299
Days
Mon - Wed
Learn More
Why Choose This Course
Digital marketing is at the forefront of modern business, shaping how organisations connect with customers and compete in a fast-paced digital economy. The Digital Marketing Management and Strategy Course provides practical knowledge and strategic insights into planning, implementing, and optimising digital campaigns. Participants learn to integrate channels such as social media, search engines, and content platforms to create cohesive strategies that deliver measurable results.
This course is designed to meet the growing demand for professionals who can combine creativity with data-driven decision-making. Learners explore essential topics including digital strategy development, customer experience design, analytics, and performance measurement. These skills are critical for businesses seeking to maintain relevance and growth in an environment where digital channels dominate consumer behaviour. By applying real-world case studies and tools, participants gain confidence in managing campaigns that align with organisational objectives.
Ideal for marketing professionals, business owners, and aspiring strategists, this program opens doors to roles such as Digital Marketing Manager, Strategy Consultant, and Marketing Analyst. The Digital Marketing Management and Strategy certification training course is available in Melbourne, Sydney, Brisbane, Adelaide, Perth, and Canberra, in-house and live virtual online.
Prerequisites
- There are no pre-requisites for this course
Exam
- There is no certification exam associated with this course.
Books
- Digital marketing strategy and management course material
Delivery
- Face-to-Face
- Live Virtual Instructor-led
Training
Skills Gained
- Developing and managing digital marketing strategies
- Understanding customer behaviour and experience design
- Applying SEO, social media, and content marketing principles
- Using analytics and metrics for campaign optimisation
- Integrating multi-channel marketing for cohesive results
Audience
- Marketing professionals and managers
- Business owners and entrepreneurs
- Brand and strategy consultants
- Professionals transitioning into digital marketing roles
Objectives
- Explain the principles of digital marketing and its role in business strategy.
- Analyse customer behaviour and market trends to inform digital campaigns.
- Develop integrated digital marketing strategies across multiple channels.
- Apply SEO, social media, and content marketing techniques effectively.
- Utilise analytics tools to measure performance and optimise campaigns.
Outline
- Fundamentals of digital marketing strategy
- Customer experience and journey mapping
- Social media and content marketing integration
- SEO and paid advertising essentials
- Analytics, reporting, and performance optimisation
Price
| Days | Mon – Wed | Mon & Tue | Saturdays only |
| Time | 9:30 am to 5:00 pm | 6:00 pm to 9:00 pm | 10:00 am to 5:00 pm |
| Duration | 3 days | 1 week or 2 weeks | 1 week or 2 weeks |
| Price | $1299 | $1299 | $1299 |
Terms & Conditions
The supply of this course/package/program is governed by our terms and conditions. Please read them carefully before enrolling, as enrolment is conditional on acceptance of these terms and conditions. Proposed course dates are given, course runs subject to availability and minimum registrations.
Frequently Asked Questions (FAQ's)
What is the scope of digital marketing management?
It covers planning, implementing, and optimising strategies across channels like social media, SEO, and content marketing to drive business growth.
How will this course benefit my career?
It equips you with strategic and analytical skills that are highly valued in roles such as Digital Marketing Manager, Strategy Consultant, and Marketing Analyst.
Does the course include practical tools and techniques?
Yes, you’ll learn to use analytics, SEO tools, and campaign management frameworks for real-world applications.
Is this course suitable for business owners?
Absolutely. It helps business owners design effective digital strategies to improve brand visibility and customer engagement.
What industries need digital marketing expertise?
Almost every sector, including retail, technology, finance, and professional services, relies on digital marketing for growth.
Our Partnership
In today’s rapidly evolving digital landscape, where online presence drives almost every aspect of business success, the importance of a well-defined digital marketing strategy cannot be overstated. This course equips professionals with the knowledge to plan, execute, and optimise campaigns across multiple digital channels. As organisations increasingly rely on data-driven marketing to engage audiences and boost ROI, those who understand these strategies are better positioned to build brand visibility, drive conversions, and achieve sustainable growth.
$84,981
Average annual salary for digital marketing professionals in Australia (varies by role and experience).
72%
Employers prefer candidates with digital marketing skills or certifications for marketing-related roles.
10%
Year-on-year growth in job opportunities for digital marketing professionals in Australia.
AUD $13.03 Billion
Current size of the Australian digital marketing market, projected to grow at 6.9% CAGR through 2034.
4,000+
Australian companies actively hiring digital marketing professionals for roles in SEO, social media, and analytics.
98%
Student satisfaction rate reported by leading Australian digital marketing training programs.
Our Accreditations
