Google Ads Course 2
Length
3 days
Price
$1299
Days
Mon - Wed
Learn More
Why Choose This Course
Google Ads Course 2 is designed for learners who want to advance their skills in managing and optimising Google Ads campaigns. This course goes beyond the basics, focusing on advanced strategies such as bid adjustments, audience targeting, remarketing, and leveraging the Google Display Network. Participants will also learn how to interpret detailed performance reports and apply optimisation techniques to improve campaign efficiency and ROI.
In today’s competitive digital landscape, businesses rely heavily on paid advertising to reach the right audience at the right time. Understanding advanced Google Ads features is essential for professionals aiming to maximise advertising budgets and achieve measurable results. This course equips learners with practical tools and insights to refine campaigns, reduce costs, and increase conversions, making them valuable assets in any marketing team.
With the growing demand for skilled digital marketers in Australia, advanced Google Ads knowledge opens doors to career progression and specialised roles in PPC management. Whether you are a marketing professional, business owner, or aspiring digital strategist, this training provides the expertise needed to stay ahead in the fast-evolving advertising space. The Google Ads Course 2 certification training course is available in Melbourne, Sydney, Brisbane, Adelaide, Perth, and Canberra, in-house and live virtual online.
Prerequisites
- Google Ads Course 1 is a pre-requisites for this course
Exam
- There is no certification exam associated with this course.
Books
- Google Ads course material provided
Delivery
- Face-to-Face
- Live Virtual Instructor-led
Training
Skills Gained
- Advanced campaign structuring and optimisation
- Bid strategies and budget adjustments
- Audience targeting and remarketing techniques
- Using Google Display Network effectively
- Conversion tracking and attribution models
- Analysing and interpreting performance reports
Audience
- Marketing professionals with basic Google Ads experience
- Business owners managing in-house campaigns
- Digital marketing specialists seeking advanced PPC skills
- Agencies and consultants aiming to improve client results
Objectives
- Apply advanced strategies for structuring and optimising Google Ads campaigns.
- Implement bid adjustments and automated bidding techniques for improved ROI.
- Utilise audience targeting and remarketing to enhance campaign reach and relevance.
- Design and manage campaigns on the Google Display Network and YouTube.
- Set up and interpret conversion tracking and attribution models.
- Analyse detailed performance reports to identify optimisation opportunities.
Outline
- Advanced account and campaign setup
- Bid management strategies and automation
- Audience segmentation and remarketing
- Display Network and video advertising
- Conversion tracking and attribution
- Performance analysis and optimisation techniques
- Integration with Google Analytics and reporting
Price
| Days | Mon – Wed | Mon & Tue | Saturdays only |
| Time | 9:30 am to 5:00 pm | 6:00 pm to 9:00 pm | 10:00 am to 5:00 pm |
| Duration | 3 days | 1 week or 3 weeks | 1 week or 3 weeks |
| Price | $1299 | $1299 | $1299 |
Terms & Conditions
The supply of this course/package/program is governed by our terms and conditions. Please read them carefully before enrolling, as enrolment is conditional on acceptance of these terms and conditions. Proposed course dates are given, course runs subject to availability and minimum registrations.
Frequently Asked Questions (FAQ's)
What is Google Ads Course 2 about?
This course focuses on advanced Google Ads strategies, including bid adjustments, audience targeting, remarketing, and campaign optimisation techniques.
Do I need prior experience to enrol?
There are no formal prerequisites, but having basic knowledge of Google Ads or completing Google Ads Course 1 is recommended.
How long is the course?
The course is delivered as a short, intensive program. Duration may vary depending on the delivery format (in-house or virtual).
Is this course suitable for beginners?
It is best suited for learners with some prior experience in Google Ads or digital marketing fundamentals.
Will I learn remarketing and advanced targeting?
Yes, the course covers remarketing strategies, audience segmentation, and advanced targeting techniques.
Our Partnership
In today’s rapidly evolving digital landscape, where online advertising drives almost every aspect of business growth, the importance of mastering Google Ads cannot be overstated. The Google Ads course equips professionals with the skills to create targeted campaigns, optimise ad performance, and leverage analytics for maximum ROI. As organisations increasingly rely on paid search and display advertising to reach customers, those who understand these strategies are better positioned to boost visibility, drive conversions, and achieve measurable success.
$75,000 – $110,000
Average annual salary for Google Ads Specialists and Digital Marketing professionals in Australia, depending on experience and role.
72%
Employers prefer candidates with Google Ads and digital marketing skills or certifications for marketing-related roles.
5,200 jobs annually
Projected employment growth in advertising and marketing roles across Australia, including PPC and Google Ads expertise.
AUD $1.45 Billion
Google Ads advertising revenue in Australia, reflecting strong demand for skilled professionals in campaign management.
361+ agencies
Australian companies and agencies actively offering Google Ads marketing and advertising services, creating significant job opportunities.
96%
Student satisfaction rate reported by leading Australian digital marketing training programs.
Our Accreditations
