Brand Management Course
Length
3 days
Price
$1299
Days
Mon - Wed
Learn More
Why Choose This Course
In today’s competitive marketplace, building and maintaining a strong brand is essential for business success. The Brand Management Course provides practical insights into brand positioning, strategy development, and creating a brand promise that resonates with customers. Participants learn how to differentiate their brand from competitors and ensure consistency across all customer touchpoints, which is critical for long-term growth.
This course is designed to help learners understand why many branding strategies fail and how to create impactful strategies that align with customer expectations. By exploring real-world applications, learners gain the ability to craft brand strategies that enhance customer engagement and drive business outcomes. These skills are highly valued across industries, making this training relevant for professionals seeking to strengthen their marketing expertise and career prospects.
Whether you are a business owner, marketing professional, or aspiring brand strategist, this course equips you with the tools to connect with customers in a meaningful way. The Brand Management Course certification training course is available in Melbourne, Sydney, Brisbane, Adelaide, Perth, and Canberra, in-house and live virtual online.
Prerequisites
- There are no formal prerequisites for this course.
Exam
- There is no certification exam associated with this course.
Books
- Brand management course material
Delivery
- Face-to-Face
- Live Virtual Instructor-led
Training
Skills Gained
- Understanding brand positioning and marketing
- Developing effective brand strategies
- Creating a brand promise aligned with customer experience
- Applying digital marketing principles to branding
- Crafting brand strategy presentations for diverse channels
Audience
- Business owners and founders
- Marketing professionals
- Brand managers and strategists
- Team leaders seeking a brand-first approach
Objectives
- Explain the principles and importance of brand management in modern business.
- Analyse market trends and customer behaviour to inform brand positioning.
- Develop a clear and consistent brand strategy aligned with organisational goals.
- Create a compelling brand promise that resonates with target audiences.
- Apply digital branding techniques to enhance brand visibility and engagement.
Outline
- Fundamentals of brand management
- Brand positioning and differentiation
- Building a brand promise
- Digital branding strategies
- Creating and presenting a brand strategy
Price
| Days | Mon – Wed | Mon & Tue | Saturdays only |
| Time | 9:30 am to 5:00 pm | 6:00 pm to 9:00 pm | 10:00 am to 5:00 pm |
| Duration | 3 days | 1 week or 2 weeks | 1 week or 2 weeks |
| Price | $1299 | $1299 | $1299 |
Terms & Conditions
The supply of this course/package/program is governed by our terms and conditions. Please read them carefully before enrolling, as enrolment is conditional on acceptance of these terms and conditions. Proposed course dates are given, course runs subject to availability and minimum registrations.
Frequently Asked Questions (FAQ's)
What is the scope of brand management?
Brand management is essential for creating a strong identity, building customer trust, and maintaining a competitive edge in any industry.
Will I learn digital branding strategies?
Yes, the course includes techniques for applying branding principles to digital platforms and social media.
Which industries need brand management skills?
Retail, FMCG, technology, hospitality, and professional services are among the sectors that rely heavily on strong branding.
How can this course help my career?
It provides practical skills in brand strategy and positioning, which are highly valued in marketing, advertising, and leadership roles.
Is this course useful for small businesses?
Absolutely. Effective branding helps small businesses stand out and build lasting customer relationships.
Our Partnership
In today’s rapidly evolving business landscape, where brand perception influences almost every aspect of consumer behaviour, the importance of effective brand management cannot be overstated. The Brand Management course equips professionals with the knowledge to build, position, and sustain strong brands in competitive markets. As organisations increasingly focus on creating meaningful brand experiences to drive loyalty and growth, those who understand these principles are better positioned to shape strategy, enhance customer engagement, and deliver long-term value.
$84,981
Average annual salary for digital marketing professionals in Australia (varies by role and experience).
72%
Employers prefer candidates with digital marketing skills or certifications for marketing-related roles.
10%
Year-on-year growth in job opportunities for digital marketing professionals in Australia.
AUD $13.03 Billion
Current size of the Australian digital marketing market, projected to grow at 6.9% CAGR through 2034.
4,000+
Australian companies actively hiring digital marketing professionals for roles in SEO, social media, and analytics.
98%
Student satisfaction rate reported by leading Australian digital marketing training programs.
Our Accreditations
