Facebook Marketing Course
Length
1 day
Price
$799
Days
Mon - Wed
Learn More
Why Choose This Course
Facebook continues to be one of the most powerful platforms for businesses to reach and engage their target audience. The Facebook Marketing Course provides practical training on creating, managing, and optimising campaigns using Facebook’s tools, including Ads Manager and advanced targeting features. Participants will learn how to set up and optimise business pages, develop posting strategies, and use groups and events to build community engagement.
This course is designed to address the growing need for professionals who can leverage social media to drive brand awareness and conversions. Learners will explore both organic and paid strategies, including creating impactful ads, segmenting audiences, and analysing campaign performance. These skills are essential for businesses aiming to maximise their return on investment and maintain a strong presence in today’s competitive digital landscape.
Ideal for beginners, business owners, marketing professionals, and agency staff, this program equips participants with actionable knowledge to improve online visibility and customer engagement. The Facebook Marketing Course certification training course is available in Melbourne, Sydney, Brisbane, Adelaide, Perth, and Canberra, in-house and live virtual online.
Prerequisites
- There are no pre-requisites for this course
Exam
- There is no certification exam associated with this course.
Books
- Facebook marketing course material
Delivery
- Face-to-Face
- Live Virtual Instructor-led
Training
Skills Gained
- Setting up and optimising Facebook business pages
- Developing effective posting and engagement strategies
- Creating and managing Facebook Ads campaigns
- Audience targeting and segmentation
- Analysing and improving ad performance
Audience
- Business owners and entrepreneurs
- Marketing professionals and social media managers
- Advertising agency employees
- Freelancers and consultants
Objectives
- Explain the role of Facebook in digital marketing and its impact on business growth.
- Set up and optimise Facebook business pages for maximum visibility and engagement.
- Develop effective organic and paid strategies for Facebook marketing campaigns.
- Apply audience targeting and segmentation techniques using Facebook Ads Manager.
- Analyse campaign performance using Facebook analytics and reporting tools.
Outline
- Introduction to Facebook marketing
- Page setup and optimisation
- Organic strategies: posts, groups, and events
- Facebook Ads Manager fundamentals
- Advanced advertising techniques and analytics
Price
| Days | Mon – Wed | Mon & Tue | Saturdays only |
| Time | 9:30 am to 5:00 pm | 6:00 pm to 9:00 pm | 10:00 am to 5:00 pm |
| Duration | 1 day | 1 week or 2 weeks | 1 week or 2 weeks |
| Price | $799 | $799 | $799 |
Terms & Conditions
The supply of this course/package/program is governed by our terms and conditions. Please read them carefully before enrolling, as enrolment is conditional on acceptance of these terms and conditions. Proposed course dates are given, course runs subject to availability and minimum registrations.
Frequently Asked Questions (FAQ's)
What is the scope of Facebook marketing?
It involves creating and managing campaigns, optimising ads, and engaging audiences to build brand visibility and drive conversions.
How will this course help my career?
It provides practical skills in social media advertising and analytics, which are highly valued in marketing and digital roles.
Does the course include paid advertising strategies?
Yes, you’ll learn how to create and optimise Facebook Ads using Ads Manager and advanced targeting options.
Is this course suitable for small businesses?
Absolutely. It helps small businesses use Facebook effectively to reach customers and grow their brand.
Will I learn how to measure campaign performance?
Yes, the course covers Facebook analytics and reporting tools to track and improve ad performance.
Our Partnership
In today’s rapidly evolving digital landscape, where social media drives almost every aspect of brand engagement, the importance of Facebook marketing cannot be overstated. The Facebook Marketing course equips professionals with the knowledge to create targeted campaigns, optimise ad performance, and leverage analytics for measurable results. As businesses increasingly rely on Facebook to reach and convert audiences, those who understand these strategies are better positioned to build brand visibility, drive engagement, and achieve sustainable growth.
$75,000 – $110,000
Average annual salary for Facebook Ads Specialists and Social Media Marketing professionals in Australia, depending on experience and role.
72%
Employers prefer candidates with social media marketing skills or certifications for marketing-related roles.
5,200 jobs annually
Projected employment growth in advertising and marketing roles across Australia, including social media and Facebook marketing.
AUD $1.45 Billion
Facebook advertising revenue in Australia, reflecting strong demand for skilled professionals in campaign management.
361+ agencies
Australian companies and agencies actively offering Facebook marketing and advertising services, creating significant job opportunities.
96%
Student satisfaction rate reported by leading Australian social media marketing training programs.
Our Accreditations
