Google Ads Course 1
Length
3 days
Price
$1999
Days
Mon - Wed
Learn More
Why Choose This Course
Google Ads Course 1 provides a practical introduction to creating and managing effective advertising campaigns on Google’s platform. The training focuses on essential concepts such as account structure, keyword research, ad creation, and bid strategies, ensuring participants understand how to optimise campaigns for better performance. Learners will also explore tools for tracking and analysing results, enabling data-driven decisions that improve return on investment.
This course is highly relevant for businesses and professionals aiming to enhance their digital marketing capabilities. With Google Ads being a dominant force in online advertising, understanding its features and strategies is crucial for staying competitive. The ability to design targeted campaigns not only helps in reaching the right audience but also in maximising marketing budgets efficiently. By gaining these skills, participants can contribute to measurable growth in brand visibility and customer engagement.
Industry demand for digital marketing expertise continues to rise, making Google Ads knowledge a valuable asset for career progression. Whether you are a business owner, marketing professional, or aspiring digital marketer, this course equips you with practical skills that can be applied immediately. The Google Ads Course 1 certification training course is available in Melbourne, Sydney, Brisbane, Adelaide, Perth, and Canberra, in-house and live virtual online.
Prerequisites
- There are no pre-requisites for this course
Exam
- There is no certification exam associated with this course.
Books
- Google Ads course material provided
Delivery
- Face-to-Face
- Live Virtual Instructor-led
Training
Skills Gained
- Setting up and structuring Google Ads accounts and campaigns
- Conducting keyword research and targeting
- Creating compelling ad copy and visuals
- Managing bids and budgets effectively
- Tracking and analysing campaign performance
- Using Google Analytics for integration and reporting
Audience
- Marketing professionals
- Business owners and entrepreneurs
- Digital marketing beginners
- Individuals seeking to improve PPC advertising skills
Objectives
- Understand the fundamentals of Google Ads and pay-per-click (PPC) advertising.
- Set up and structure Google Ads accounts and campaigns effectively.
- Conduct keyword research and apply match types for targeted advertising.
- Create compelling ad copy and utilise ad extensions to improve visibility.
- Implement bid strategies and manage budgets for optimal performance.
Outline
- Introduction to Google Ads and PPC fundamentals
- Account and campaign structure
- Keyword research and match types
- Writing effective ads and extensions
- Bid strategies and budget management
- Performance tracking and optimisation
- Integrating Google Analytics for insights
Price
| Days | Mon – Wed | Mon & Tue | Saturdays only |
| Time | 9:30 am to 5:00 pm | 6:00 pm to 9:00 pm | 10:00 am to 5:00 pm |
| Duration | 3 days | 1 week or 3 weeks | 1 week or 3 weeks |
| Price | $1999 | $1999 | $1999 |
Terms & Conditions
The supply of this course/package/program is governed by our terms and conditions. Please read them carefully before enrolling, as enrolment is conditional on acceptance of these terms and conditions. Proposed course dates are given, course runs subject to availability and minimum registrations.
Frequently Asked Questions (FAQ's)
What is Google Ads Course 1 about?
This course provides practical training on creating and managing Google Ads campaigns, including keyword research, ad creation, bid strategies, and performance tracking.
Do I need any prior experience to enrol?
No, there are no formal prerequisites for this course. Basic computer skills and an interest in digital marketing are helpful.
How long is the course?
The duration varies depending on the delivery format, but it is typically a short, intensive program designed to cover essentials efficiently.
Is this course suitable for beginners?
Yes, the course is designed for beginners as well as professionals looking to enhance their Google Ads knowledge.
Will I learn how to optimise campaigns?
Yes, the course includes techniques for monitoring and improving campaign performance to achieve better results.
Our Partnership
In today’s rapidly evolving digital landscape, where online advertising drives almost every aspect of business growth, the importance of mastering Google Ads cannot be overstated. The Google Ads course equips professionals with the skills to create targeted campaigns, optimise ad performance, and leverage analytics for maximum ROI. As organisations increasingly rely on paid search and display advertising to reach customers, those who understand these strategies are better positioned to boost visibility, drive conversions, and achieve measurable success.
$75,000 – $110,000
Average annual salary for Google Ads Specialists and Digital Marketing professionals in Australia, depending on experience and role.
72%
Employers prefer candidates with Google Ads and digital marketing skills or certifications for marketing-related roles.
5,200 jobs annually
Projected employment growth in advertising and marketing roles across Australia, including PPC and Google Ads expertise.
AUD $1.45 Billion
Google Ads advertising revenue in Australia, reflecting strong demand for skilled professionals in campaign management.
361+ agencies
Australian companies and agencies actively offering Google Ads marketing and advertising services, creating significant job opportunities.
96%
Student satisfaction rate reported by leading Australian digital marketing training programs.
Our Accreditations
