Instagram Marketing Training
Length
1 day
Price
$799
Days
Mon - Wed
Learn More
Why Choose This Course
The Instagram Marketing Training course is designed for professionals seeking to enhance their digital marketing capabilities with a focus on Instagram’s advertising and organic engagement tools. This course aligns with Meta’s certification pathways, including the Digital Marketing Associate, Media Planning Professional, and Media Buying Professional credentials, which cover Instagram as part of the broader Meta platforms ecosystem.
Participants will learn how to develop effective Instagram marketing strategies, optimise ad campaigns, interpret performance data, and apply best practices for audience targeting and creative development. The course includes hands-on exercises and real-world scenarios to build practical skills in campaign setup, content planning, and analytics interpretation.
Instagram continues to be a high-impact platform for brand visibility, customer engagement, and conversion. With over a billion active users globally and strong penetration in Australia’s urban centres, Instagram offers marketers a dynamic channel to reach diverse audiences. This training is ideal for professionals in marketing, communications, media buying, and small business owners aiming to grow their brand presence.
The course is structured to support learners preparing for Meta’s certification exams, offering exam-aligned content and practical insights. Whether you’re new to Instagram marketing or looking to formalise your skills, this course provides a comprehensive foundation.
Prerequisites
- There are no formal prerequisites for this course.
Exam
- There is no certification exam associated with this course.
Books
- Instagram Marketing Training course material included.
Delivery
- Face-to-Face
- Live Virtual Instructor-led
Training
Skills Gained
- Understand Instagram’s role within the Meta advertising ecosystem
- Create and manage Instagram ad campaigns
- Define campaign objectives and KPIs
- Apply audience targeting strategies
- Optimise ad delivery and budget allocation
- Interpret campaign performance metrics
- Develop organic content strategies
- Use Instagram Insights for data-driven decisions
- Align creative assets with campaign goals
- Apply A/B testing methodologies
- Understand ad formats and placements
- Navigate Meta Ads Manager
- Comply with Meta advertising policies
- Collaborate across teams for campaign execution
Audience
- Marketing professionals
- Social media managers
- Media planners and buyers
- Small business owners
- Communications specialists
- Digital strategists
Objectives
- Understand Instagram’s role within the Meta advertising ecosystem
- Create and manage Instagram ad campaigns
- Define campaign objectives and KPIs
- Apply audience targeting strategies
- Optimise ad delivery and budget allocation
- Interpret campaign performance metrics
- Develop organic content strategies
- Use Instagram Insights for data-driven decisions
- Align creative assets with campaign goals
- Apply A/B testing methodologies
- Understand ad formats and placements
- Navigate Meta Ads Manager
- Comply with Meta advertising policies
- Collaborate across teams for campaign execution
Outline
- Introduction to Instagram marketing
- Overview of Meta platforms
- Instagram user demographics and behaviour
- Setting marketing objectives
- Organic vs paid strategies
- Instagram ad formats
- Campaign structure and hierarchy
- Audience targeting options
- Custom and lookalike audiences
- Budgeting and bidding strategies
- Creative best practices
- Writing effective ad copy
- Using Instagram Stories and Reels
- Campaign setup in Meta Ads Manager
- Performance tracking and reporting
- Instagram Insights and analytics
- A/B testing and optimisation
- Policy compliance and ad approval
- Troubleshooting ad delivery issues
Price
| Days | Mon – Wed | Mon & Tue | Saturdays only |
| Time | 9:30 am to 5:00 pm | 6:00 pm to 9:00 pm | 10:00 am to 5:00 pm |
| Duration | 1 day | 1 day | 1 day |
| Price | $799 | $799 | $799 |
Terms & Conditions
The supply of this course/package/program is governed by our terms and conditions. Please read them carefully before enrolling, as enrolment is conditional on acceptance of these terms and conditions. Proposed course dates are given, course runs subject to availability and minimum registrations.
Frequently Asked Questions (FAQ's)
What is the Instagram Marketing Training course about?
This course teaches professionals how to use Instagram for advertising and organic marketing, aligned with Meta’s certification standards.
Is this course suitable for beginners?
Yes, the course is designed for both beginners and professionals looking to formalise or expand their Instagram marketing skills.
Does the course prepare me for Meta certification?
Yes, the content aligns with Meta’s Digital Marketing Associate, Media Planning, and Media Buying certifications.
Will I receive a certificate after completing the course?
Yes, a certificate of course attendance is included upon completion.
What tools will I learn to use in this course?
You will learn to use Meta Ads Manager, Instagram Insights, and other tools relevant to campaign setup and performance tracking.
Our Partnership
In today’s fast-paced digital environment, where visual content and mobile engagement drive brand growth, mastering Instagram marketing has become essential. The Instagram Marketing Training course equips professionals with the skills to build targeted campaigns, optimise content performance, and use analytics to maximise audience impact. As businesses increasingly rely on Instagram for both paid and organic reach, those who understand its tools and strategies are better positioned to increase visibility, drive engagement, and achieve measurable marketing outcomes.
$105,000
Average annual salary for Social Media Marketing Specialists and Digital Marketing professionals in Australia, depending on experience and role.
74%
Employers prefer candidates with Instagram marketing and digital advertising skills or certifications for marketing-related roles.
4,800+
Projected employment growth in social media, advertising, and marketing roles across Australia, including Instagram marketing expertise.
$1.3B
Instagram advertising revenue in Australia, reflecting strong demand for skilled professionals in campaign management and content strategy.
340+
Australian companies and agencies actively offering Instagram marketing and advertising services, creating significant job opportunities.
96%
Student satisfaction rate reported by leading Australian social media marketing training programs.
Our Accreditations
