Is the Instagram Marketing Training Certification worth it today? Costs, salary & FAQ
Instagram has evolved from a photo-sharing app into a powerful marketing platform with over 1.5 billion daily active users globally. For businesses and marketers, mastering Instagram is no longer optional it’s essential. This blog explores whether Instagram Marketing Training and Certification is worth your time and investment, what it covers, costs in Australia, and answers to common FAQs.
What is Instagram Marketing Training?
Instagram Marketing Training typically refers to Meta Blueprint’s official learning path and related certifications. Meta Blueprint is Meta’s globally recognised program that validates your ability to plan, execute, and optimise campaigns on Instagram and other Meta platforms. It offers:
- Free learning modules on Instagram business setup, content creation, ads, and analytics.
- Certification exams for roles like Digital Marketing Associate, Media Buying Professional, and Creative Strategy Professional.
For beginners, the Meta Certified Digital Marketing Associate (Exam 100-101) is the starting point. It covers fundamentals of Instagram and Facebook advertising, audience targeting, and campaign optimisation.
Why is Instagram Marketing Certification so popular?
- Official recognition from Meta
Meta Blueprint certifications are globally recognised and trusted by employers and agencies. - Free training resources
Meta offers free courses on Instagram marketing basics, including Stories, Reels, and Instagram Ads. - Career impact
Certifications help professionals stand out in competitive digital marketing roles and can lead to higher-paying positions in social media strategy and advertising.
Is Instagram Marketing Certification worth it today?
Yes especially if you manage social media campaigns or want to specialise in paid social advertising. Meta Blueprint validates your skills in Instagram Ads Manager, audience targeting, and creative optimisation, which are critical for ROI-driven campaigns.
Pros of Instagram Marketing Certification
- Job availability: Social media marketing roles are in high demand across agencies and brands.
- Global recognition: Meta Blueprint is accepted worldwide.
- Free learning: Most training modules are free; only exams have fees.
- Career pathways: Start with Digital Marketing Associate, then progress to Media Buying or Creative Strategy certifications.
Cons of Instagram Marketing Certification
- Exam cost: Certification exams are paid (fees vary by region; check Pearson VUE at booking).
- Evolving platform: Instagram updates features frequently (Reels, Shops, AI tools), requiring continuous learning.
- Exam difficulty: Passing score is 700/1000, with time-bound proctored exams.
Cost in Australia
- Meta Blueprint exams: Pricing shown during Pearson VUE booking (typically around USD $150–$200, converted to AUD).
- Local training workshops: Australian providers charge A$560–A$899 for in-person or online Instagram marketing courses.
Key topics covered in Instagram Marketing Training
- Setting up an Instagram Business Account
- Creating engaging content (Posts, Stories, Reels)
- Instagram Ads via Meta Ads Manager
- Audience targeting and segmentation
- Analytics and performance measurement
- Influencer marketing strategies
- Monetisation and e-commerce integration
Where to begin
- Start with Meta Blueprint free courses
Learn Instagram basics, content strategy, and ads. - Take the Digital Marketing Associate exam
Validate foundational skills. - Advance to Media Buying or Creative Strategy certifications
For deeper expertise in campaign optimisation and creative planning.
Is Instagram Marketing Certification enough to get a job?
It’s a strong credibility signal, but employers also expect hands-on experience and measurable results (engagement rates, conversions). Combine certification with a portfolio of successful campaigns.
Is it worth it in Australia?
Yes Instagram is one of the top platforms for Australian businesses, with 12 million active users locally. Certification helps you stand out in roles like Social Media Manager, Paid Ads Specialist, and Digital Marketing Strategist.
FAQs
Does it pay well?
Certified professionals often earn more, especially in agency or freelance roles, but salary depends on experience and results.
Is it difficult?
Exams require practical knowledge of Ads Manager and campaign strategy. Preparation via Blueprint courses makes it manageable.
Is it stressful?
Proctored exams can be intense reduce stress by practising with Meta’s study guides and mock tests.
How many fail?
Meta doesn’t publish failure rates; retakes are allowed after 24 hours.
The future of Instagram marketing jobs in Australia
Instagram continues to grow with Reels, Shops, and AI-driven ad tools. Skills in content creation, paid ads, and analytics will remain in demand for Australian businesses.