Is the SEO Course Certification worth it today? Costs, salary & FAQ
Search Engine Optimisation (SEO) remains one of the most in-demand digital marketing skills globally. Whether you’re a business owner, marketer, or aspiring SEO professional, completing a recognised SEO certification course can boost your credibility and career prospects. In this blog, we’ll explore what SEO certification involves, why it’s popular, costs in Australia, pros and cons, and answer common FAQs using only official sources like HubSpot Academy, Moz, Yoast, and other reputable providers.
What is an SEO Certification?
An SEO certification is a credential awarded after completing a structured course and passing an exam that validates your knowledge of SEO principles and best practices. These courses typically cover:
- Keyword research and search intent
- On-page SEO (meta tags, headings, internal linking)
- Off-page SEO (link building, outreach)
- Technical SEO (site speed, mobile optimisation, crawlability)
- Content optimisation
- Analytics and reporting using tools like Google Analytics and Search Console
Popular providers include:
- HubSpot Academy (Free SEO Certification Course: 8 lessons, 26 videos, 3 hr 35 min)
- Moz Academy (SEO Essentials Certification: ~6 hours + final exam, passing score 80%)
- Yoast SEO Academy (Free and Premium WordPress-focused SEO training; certification costs $79–$99)
- Coursera SEO Specialization (UC Davis: 5-course series + capstone project)
Why is SEO Certification so popular?
- Industry recognition
Certifications from HubSpot, Moz, and Yoast are widely recognised and can be added to LinkedIn profiles. - Free or affordable options
HubSpot and Yoast offer free entry-level courses, while advanced certifications cost between $79 and $599 depending on provider. - Career impact
SEO skills are essential for roles in digital marketing, content strategy, and e-commerce. Certifications help candidates stand out in competitive job markets.
Is SEO Certification worth it today?
Yes especially if you want structured learning and a credential to validate your skills. HubSpot’s free course is ideal for beginners, while Moz and Yoast offer deeper dives into technical and advanced SEO. Employers value certifications as proof of knowledge, but real-world application remains key.
Pros of SEO Certification
- Job availability: SEO roles are in demand across agencies, startups, and enterprises.
- Global recognition: Certifications from HubSpot, Moz, and Yoast are respected worldwide.
- Flexible learning: Most courses are online and self-paced.
- Free options available: HubSpot and Yoast offer free foundational courses.
Cons of SEO Certification
- Cost for advanced programs: Paid certifications range from $79–$599 depending on provider.
- Exam requirements: Passing scores typically start at 80% (Moz) or 85%(Surfer SEO).
- Constant updates: SEO evolves with algorithm changes, so ongoing learning is essential.