SEO Course
Length
3 days
Price
$1299
Days
Mon - Wed
Learn More
Why Choose This Course
This SEO Course in Melbourne is designed to help professionals build practical, exam‑aligned skills in search engine optimisation—covering strategy, keyword research, technical foundations, on‑page optimisation, link acquisition, and reporting. The program is tailored for those who want a structured pathway to recognised industry certifications from established providers and a solid grounding in modern SEO practices used across agencies, in‑house teams, and small businesses. It draws on current frameworks taught in leading certification programs so you learn how search engines crawl, index, and rank pages, how to identify and target search demand, and how to measure results in a way stakeholders understand.
Learners gain practical experience through exercises that mirror certification outcomes—such as performing keyword research, mapping topics, optimising content for rich results, addressing crawlability issues, and building sustainable link strategies. These activities align to established curricula that emphasise fundamentals, page optimisation, link building, and reporting, ensuring you’re prepared for formal assessments offered by recognised providers.
Industry demand for SEO capability continues to grow across marketing, product, and communications roles. This course focuses on applying skills immediately in a Melbourne context—improving local visibility, strengthening site health, and building authoritative content that serves users and search engines. It provides a clear pathway to optional certifications that validate your capabilities through structured exams and badges you can share professionally.
Prerequisites
- There are no formal prerequisites for this course.
Exam
- There is no certification exam associated with this course.
Books
- SEO course material included.
Delivery
- Face-to-Face
- Live Virtual Instructor-led
Training
Skills Gained
- Understand how search engines crawl, index, and rank web pages.
- Conduct keyword research to identify search demand and map topics to user intent.
- Develop an SEO strategy aligned to business goals and measurable outcomes.
- Optimise titles, meta descriptions, headings, and body copy for target keywords.
- Implement internal linking and site structure to improve discoverability.
- Address crawlability and indexation issues to support technical SEO health.
- Optimise for rich results through structured data fundamentals.
- Design a sustainable link acquisition plan focused on quality and relevance.
- Use analytics and reporting frameworks to track performance and communicate impact.
- Apply local SEO principles to improve visibility for Melbourne searches.
- Prepare effectively for HubSpot’s SEO certification assessment.
- Prepare effectively for Moz’s SEO Essentials final exam and LinkedIn badge.
Audience
Marketing coordinators, digital marketers, content specialists, and communications professionals seeking structured, exam‑aligned SEO training.
Small business owners and in‑house teams responsible for website growth and local visibility in Melbourne.
Web writers and editors looking to improve on‑page optimisation and reporting practices
Objectives
Provide learners with practical, exam-aligned SEO skills applicable across industries
Teach how search engines crawl, index, and rank content.
Enable effective keyword research and topic mapping based on user intent.
Develop SEO strategies aligned with business goals and measurable outcomes.
Build proficiency in on-page optimisation techniques including metadata and content structure.
Address technical SEO issues such as crawlability, indexation, and structured data.
Introduce link acquisition strategies focused on quality and relevance.
Equip learners to measure SEO performance using analytics and reporting frameworks.
Apply local SEO principles to improve visibility for Melbourne-based organisations.
Prepare participants for recognised certifications including HubSpot Academy and Moz SEO Essentials.
Support immediate application of SEO skills in marketing, content, and web roles.
Outline
- Fundamentals of how search engines work and what influences rankings
- Building an exam‑aligned SEO strategy and roadmap
- Keyword research methods and topic clustering for intent coverage
- Competitor analysis and gap identification using recognised frameworks
- On‑page optimisation: titles, meta descriptions, headings, content optimisation
- Content design for readability, accessibility, and engagement
- Internal linking, site hierarchy, and navigation patterns
- Technical SEO foundations: crawlability, indexation, canonicals, robots directives
- Performance optimisation and core technical checks
- Structured data basics for eligibility in rich results
- Image SEO and multimedia optimisation approaches
- Link building essentials: quality, relevance, and risk management
- Local SEO foundations for city‑based queries and listings
- Content scheduling, editorial SEO, and topic authority
- Measuring SEO: KPIs, dashboards, and stakeholder reporting
- Aligning SEO with broader digital marketing channels
- Preparing for HubSpot Academy assessment: lessons, quizzes, and practicals
- Preparing for Moz SEO Essentials exam: section tests and final assessment
- Ethical SEO and sustainable practices for long‑term growth
- Maintaining proficiency and continuing education via recognised academies
Price
| Days | Mon – Wed | Mon & Tue | Saturdays only |
| Time | 9:30 am to 5:00 pm | 6:00 pm to 9:00 pm | 10:00 am to 5:00 pm |
| Duration | 3 days | 1 week or 3 weeks | 1 week or 3 weeks |
| Price | $1299 | $1299 | $1299 |
Terms & Conditions
The supply of this course/package/program is governed by our terms and conditions. Please read them carefully before enrolling, as enrolment is conditional on acceptance of these terms and conditions. Proposed course dates are given, course runs subject to availability and minimum registrations.
Frequently Asked Questions (FAQ's)
Is this SEO Course aligned to recognised certifications?
Yes. The curriculum aligns to the HubSpot Academy SEO Certification and Moz SEO Essentials Certification so you can prepare for their assessments after training
Do I need prior experience in SEO to enrol
No prior experience is required. Both referenced certifications are designed for learners at various levels and do not impose formal prerequisites.
What certifications can I pursue after completing the course?
You can pursue HubSpot Academy’s SEO Certification and Moz’s SEO Essentials Certification, each offering a digital certificate and shareable credential
Will I learn both technical and content SEO?
The course covers technical foundations like crawlability and structured data, as well as content optimisation, internal linking, and reporting
Is local SEO included for Melbourne‑based organisations?
Local SEO topics are included to support city‑specific visibility and consistent local optimisation practices
Our Partnership
In today’s competitive digital landscape, where search visibility and content relevance drive online success, mastering SEO has become essential. The SEO Course equips professionals with the skills to develop targeted strategies, optimise website performance, and use analytics to improve search rankings and user engagement. As businesses increasingly rely on organic search to attract and convert audiences, those who understand SEO tools and techniques are better positioned to increase visibility, drive qualified traffic, and achieve measurable marketing outcomes.
$105,000
Average annual salary for SEO Specialists and Digital Marketing professionals in Australia, depending on experience and role.
74%
Employers prefer candidates with SEO skills or certifications for marketing-related roles.
4,800+
Projected employment growth in digital marketing, advertising, and SEO roles across Australia.
$1.3B
Search advertising revenue in Australia, reflecting strong demand for skilled professionals in SEO strategy and optimisation.
340+
Australian companies and agencies actively offering SEO and digital marketing services, creating significant job opportunities.
96%
Student satisfaction rate reported by leading Australian SEO and digital marketing training programs.
Our Accreditations
