Social Media Marketing Course
Length
3 days
Price
$1299
Days
Mon - Wed
Learn More
Why Choose This Course
Designed for professionals, this Social Media Marketing Course provides a structured, practical pathway to plan, execute, and evaluate social campaigns across major platforms. You will learn how to develop a channel strategy that aligns with business goals, craft platform‑specific content, build communities, and optimise performance using analytics. The curriculum brings together current best practice from recognised certification frameworks, helping you prepare for optional exams from leading providers while applying the same skills on the job.
Across hands‑on sessions, you will plan end‑to‑end campaigns, from audience research and creative development through to paid activation, optimisation, and reporting. You will practise social listening to uncover insights, design content for short‑form video and stories, apply community management techniques, and implement brand safety and governance. For paid social, you will translate objectives into campaign structures, refine targeting, test creative, and set up measurement that demonstrates impact and return on investment.
The program is relevant to marketers working in B2C and B2B contexts, in‑house or agency. Local examples focus on building visibility in Melbourne and across Australia, including how to localise content and use location‑based features. While this course is not a replacement for vendor exams, the content is aligned to the skills assessed by well‑known certifications, so you can continue to formal recognition after training
Prerequisites
- There are no formal prerequisites for this course.
Exam
- There is no certification exam associated with this course.
Books
- Social Media Marketing Course material included.
Delivery
- Face-to-Face
- Live Virtual Instructor-led
Training
Skills Gained
Understand how major social platforms operate and how algorithms influence reach
Develop a channel strategy that aligns audience, objectives, and content pillars
Conduct audience and competitor research using social listening and platform insights
Create platform‑specific content, including short‑form video, stories, and carousels
Build and manage a content calendar with repeatable workflows and approval processes
Apply community management to foster engagement and brand advocacy
Plan and launch paid social campaigns aligned to business goals and funnel stages
Configure targeting, placements, and bidding to reach defined audiences
Implement creative testing and optimisation to improve cost efficiency and outcomes
Measure performance with dashboards that track KPIs and meaningful ROI
Apply brand safety, accessibility, and governance practices for compliant operations
Localise social content for Melbourne audiences and run geo‑targeted initiatives
Audience
Marketing coordinators, social media specialists, content creators, and community managers
Small business owners and entrepreneurs seeking structured, exam‑aligned training
Communications and brand professionals responsible for campaign performance and reporting
Career changers aiming to build job‑ready social media skills
Objectives
- Equip learners with practical skills to plan, execute, and optimise social media campaigns across major platforms.
- Teach how to develop a channel strategy aligned with business goals and audience needs.
- Enable creation of platform-specific content that drives engagement and brand visibility.
- Provide hands-on experience in community management and social listening for actionable insights.
- Build proficiency in paid social advertising, including targeting, bidding, and creative optimisation.
- Develop the ability to measure campaign performance using analytics and reporting frameworks.
- Apply brand safety, compliance, and accessibility standards in social media operations.
- Introduce localisation techniques for Melbourne-based campaigns and geo-targeted initiatives.
- Prepare participants for recognised certifications such as Meta, Hootsuite, HubSpot, and LinkedIn.
- Support immediate application of social media strategies in real-world marketing roles.
Outline
- Social media marketing fundamentals and current platform landscape
- Goal setting, success metrics, and KPI frameworks
- Audience research, personas, and customer journeys
- Social listening, trend discovery, and competitor analysis
- Brand voice, messaging frameworks, and content pillars
- Content formats by platform: images, carousels, reels, stories, live, and UGC
- Short‑form video planning, scripting, and production guidelines
- Content calendar creation, workflow design, and stakeholder approvals
- Community management: moderation, response playbooks, and escalation
- Organic distribution tactics and creator collaboration basics
- Paid social strategy: funnel design and campaign architecture
- Targeting methods, placements, and creative specifications
- Budgeting approaches, pacing, and bid strategies
- A/B testing plans for creative, audiences, and landing pages
- Measurement foundations: pixels, events, and conversions
- Reporting: dashboards, attribution considerations, and communicating results
- Brand safety, privacy, and accessibility in social media
- Social commerce features and shoppable posts
- Local activation in Melbourne: geo‑targeting, localisation, and timing
- Working with agencies, creators, and partners
Price
| Days | Mon – Wed | Mon & Tue | Saturdays only |
| Time | 9:30 am to 5:00 pm | 6:00 pm to 9:00 pm | 10:00 am to 5:00 pm |
| Duration | 3 days | 1 week or 3 weeks | 1 week or 3 weeks |
| Price | $1299 | $1299 | $1299 |
Terms & Conditions
The supply of this course/package/program is governed by our terms and conditions. Please read them carefully before enrolling, as enrolment is conditional on acceptance of these terms and conditions. Proposed course dates are given, course runs subject to availability and minimum registrations.
Frequently Asked Questions (FAQ's)
Is this course aligned to recognised certifications?
Yes. The content mirrors the knowledge areas assessed by Meta, Hootsuite, HubSpot, and LinkedIn certification programs so you can continue to formal exams after training.
Do I need prior experience in social media marketing?
No. There are no formal prerequisites. The course starts with fundamentals and quickly progresses to practical exercises suitable for beginners and upskillers.
Which platforms are covered?
The course focuses on the major networks used by Australian businesses, with practical work across content creation, community management, and paid activation.
Does the course include paid social advertising?
Yes. You will plan and build paid campaigns, set up targeting and creative testing, and learn how to monitor and optimise performance.
How practical is the training?
Sessions include hands‑on activities such as building a content calendar, drafting short‑form video briefs, constructing campaign structures, and creating reporting dashboards.
Our Partnership
In today’s fast-paced digital environment, where social engagement and visual storytelling drive brand success, mastering social media marketing has become essential. The Social Media Marketing Course equips professionals with the skills to develop targeted strategies, create compelling content, and use analytics to optimise performance across major platforms. As businesses increasingly rely on social media for both organic reach and paid campaigns, those who understand its tools and techniques are better positioned to increase visibility, build communities, and achieve measurable marketing outcomes.
$81,000
Average annual salary for Social Media Managers in Australia (national average).
86.5%
Share of Australian adults active on social media (around 20.8 million identities).
409,800+
Projected growth in Professional roles to May 2029 across Australia, which includes marketing and communications occupations
$3.8B
Social media advertising spend in Australia in 2023, representing nearly one‑third of digital ad spend.
340+
Australian companies and agencies actively offering Social Media marketing services, creating significant job opportunities.
12.1%
Year‑on‑year growth in Australian online ad spend in Q3 2024, reflecting robust demand for digital and social channels
Our Accreditations
