TikTok Course
Length
1 day
Price
$799
Days
Mon - Wed
Learn More
Why Choose This Course
In today’s fast-paced digital landscape, short-form video has become a dominant force in brand engagement, and TikTok leads the way. The TikTok Marketing Course equips professionals with the skills to create compelling content, leverage TikTok’s algorithm, and run high-performing ad campaigns using TikTok Ads Manager. You will learn how to optimise profiles, design trend-driven strategies, and use analytics to measure success.
As businesses increasingly rely on TikTok for organic reach and paid advertising, those who understand its tools and creative best practices are better positioned to boost visibility, drive engagement, and achieve measurable outcomes. This course combines practical exercises with exam-aligned content, preparing you for recognised certifications such as the TikTok Media Buying Certification.
Prerequisites
- There are no formal prerequisites for this course.
Exam
- There is no certification exam associated with this course.
Books
- TikTok Course material included.
Delivery
- Face-to-Face
- Live Virtual Instructor-led
Training
Skills Gained
Understand TikTok’s algorithm and how it influences content visibility
Create engaging short-form videos using trends, effects, and sound syncing
Optimise TikTok business profiles for branding and discoverability
Develop a TikTok content calendar aligned with marketing objectives
Plan and execute paid campaigns using TikTok Ads Manager
Configure targeting, bidding, and placements for maximum ROI
Install and use TikTok Pixel for conversion tracking and optimisation
Apply creative best practices for ad formats including Spark Ads and Instant Pages
Analyse campaign performance and apply data-driven improvements
Prepare for TikTok Media Buying Certification and other advanced credentials
Audience
Social media managers, digital marketers, content creators, and brand strategists
Entrepreneurs and small business owners aiming to grow through TikTok marketing
Marketing professionals seeking TikTok advertising expertise and certification
Objectives
Equip learners with practical skills to create engaging short-form video content tailored for TikTok’s platform.
Teach how TikTok’s algorithm works and how to leverage it for maximum reach and engagement.
Enable participants to develop trend-driven strategies that align with brand goals and audience interests.
Provide hands-on experience in using TikTok Ads Manager for campaign setup and optimisation.
Build proficiency in targeting, bidding, and creative testing for paid TikTok campaigns.
Introduce TikTok Pixel installation and event tracking for conversion measurement.
Develop the ability to analyse campaign performance and apply data-driven improvements.
Apply best practices for brand safety, compliance, and creative guidelines on TikTok.
Prepare learners for TikTok Media Buying Certification and other advanced credentials.
Support immediate application of TikTok marketing strategies for businesses and personal brands.
Outline
- TikTok fundamentals: platform overview and user behaviour
- Profile optimisation and branding strategies
- Content creation techniques: transitions, effects, and editing tools
- Leveraging trends, hashtags, and TikTok’s For You Page
- Community engagement: duets, stitches, and influencer collaborations
- Organic growth strategies without paid ads
- TikTok Ads Manager: campaign setup and structure
- Ad formats: In-Feed, Spark Ads, Top View, and Branded Content
- Audience targeting and segmentation
- Budgeting and bidding strategies
- Installing TikTok Pixel and setting up events
- Creative optimisation and A/B testing
- Analytics and reporting for performance measurement
- Brand safety and compliance on TikTok
- TikTok Shop and social commerce integration
- Case studies: successful TikTok campaigns
- Certification preparation: study guide and practice test overview
Price
| Days | Mon – Wed | Mon & Tue | Saturdays only |
| Time | 9:30 am to 5:00 pm | 6:00 pm to 9:00 pm | 10:00 am to 5:00 pm |
| Duration | 1 day | 1 day | 1 day |
| Price | $799 | $799 | $799 |
Terms & Conditions
The supply of this course/package/program is governed by our terms and conditions. Please read them carefully before enrolling, as enrolment is conditional on acceptance of these terms and conditions. Proposed course dates are given, course runs subject to availability and minimum registrations.
Frequently Asked Questions (FAQ's)
Is this course aligned to TikTok certification?
Yes. The course content aligns with TikTok Media Buying Certification domains, including campaign setup, optimisation, and measurement.
Do I need prior experience to enrol?
No. The course is beginner-friendly and covers fundamentals before moving to advanced topics.
Will I learn both organic and paid TikTok strategies?
Yes. The course includes organic growth tactics and paid advertising techniques using TikTok Ads Manager.
Does the course cover TikTok Pixel and tracking?
Yes. You will learn how to install TikTok Pixel and configure events for conversion tracking.
Can I apply these skills to e-commerce?
Absolutely. The course covers TikTok Shop integration and strategies for driving product sales.
Our Partnership
In today’s fast-paced digital environment, where short-form video and trend-driven content dominate audience engagement, mastering TikTok marketing has become essential. The TikTok Marketing Course equips professionals with the skills to create compelling videos, develop platform-specific strategies, and use analytics to optimise performance on TikTok. As businesses increasingly rely on TikTok for both organic reach and paid advertising, those who understand its tools and creative techniques are better positioned to boost visibility, drive engagement, and achieve measurable marketing outcomes.
$81,000
Average annual salary for Social Media Managers in Australia (national average).
86.5%
Share of Australian adults active on social media (around 20.8 million identities), highlighting TikTok’s massive audience potential.
409,800+
Projected growth in Professional roles to May 2029 across Australia, including marketing and communications occupations.
$3.8B
Social media advertising spend in Australia in 2023, representing nearly one-third of total digital ad spend TikTok is a key contributor.
340+
Australian companies and agencies actively offering social media marketing services, creating significant job opportunities for TikTok specialists.
12.1%
Year-on-year growth in Australian online ad spend in Q3 2024, reflecting strong demand for digital and social channels.
Our Accreditations
